One cannot have the ambition of exploring cultures and offering “cultural visibility” without acknowledging the intrinsic power dynamics. It is through this central idea that I fully recognise my privilege as a white woman introducing a non- white culture to a market of fellow privileged people. Instead of letting this very privilege hold me back from conveying a message of love and admiration to the Moroccan culture (by fear of being lectured for it, for instance), I have chosen to use it in a way that benefits the souk store owners with whom I am building close, equivocal relationships.

A privilege can be shared and distributed - it should not shield us from each other.

To simply describe the atmosphere of the souk is reductive to its undeniable magic, and I therefore chose to communicate the rich history upon which these jackets and bags have been imagined and produced. A mere description is not enough; I want my audience to remotely experience the exceptional taste and handcraft of the souk. As I do so, I remain dedicated to learning from these exchanges, so Lalam can be a bridge not only between cultures - but also between mentalities.